Análisis y perspectivas del desarrollo turístico en Uzbekistán.
Análisis y perspectivas del desarrollo turístico en Uzbekistán
Resumen
En este artículo se realiza un análisis del desarrollo turístico y sus perspectivas en Uzbekistán. El propósito de este análisis es estudiar la llegada de turistas internacionales al país desde su independencia en 1991, el impacto económico del sector turístico en el PIB global, la clasificación del país y la imagen de destino. La imagen de destino juega un papel importante en la elección de muchos viajeros. Sin embargo, hoy Uzbekistán no tiene una imagen fuerte que pueda asociarse con el destino. Además, a veces es difícil distinguir la singularidad de Uzbekistán, especialmente en relación con su posición geográfica como la parte media de la Ruta de la Seda. El estudio empírico de la imagen del destino realizado por los visitantes por primera vez se llevó a cabo en nuestra investigación para medir la imagen de Uzbekistán como destino turístico.
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